Privacy policy

Last Updated: September 12, 2025

Welcome to Tusha (“we,” “our,” “us”). We operate this website labeltusha.com and provide related products, services, and features (collectively, the “Services”). Protecting your personal information and respecting your privacy are central to our values.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you access or use our Services. By visiting our website, making a purchase, or otherwise interacting with us, you agree to the terms of this Privacy Policy.

If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs with respect to how we handle personal information.

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1. Information We Collect

When you interact with our Services, we may collect the following categories of information:
- Contact Information: Name, email address, phone number, billing/shipping address.
- Payment Information: Credit/debit card details, transaction data, payment confirmations (processed securely via Shopify and our payment partners).
- Account Information: Username, password, saved preferences, and order history.
- Order & Transaction Data: Items viewed, added to cart, purchased, returned, or exchanged.
- Communications: Customer support messages, reviews, or inquiries you share with us.
- Device & Usage Data: IP address, browser type, operating system, access times, and how you interact with our Services.
- Cookies & Tracking Technologies: Used to remember preferences, improve site performance, and support personalized advertising.

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2. Sources of Information

- Directly from you when you place an order, create an account, or contact us.
- Automatically through cookies, analytics, and device data when you browse our site.
- From service providers and partners such as Shopify, payment processors, and shipping companies.
- From third parties (e.g., advertising platforms) where legally permitted.

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3. How We Use Your Information

- Provide Services: Process payments, fulfill orders, arrange delivery, handle returns/exchanges, and personalize your shopping experience.
- Improve & Personalize: Recommend products, remember preferences, and enhance website functionality.
- Marketing & Communications: Send promotional messages (with your consent), provide updates, and display targeted advertising.
- Security & Fraud Prevention: Authenticate accounts, detect suspicious activity, and maintain a safe shopping environment.
- Customer Support: Respond to inquiries, complaints, or requests.
- Legal Compliance: Comply with applicable laws, regulations, and enforce our Terms of Service.

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4. How We Share Information

We do not sell your personal information. However, we may share it with:
- Shopify: Our e-commerce platform provider. Shopify also processes data to improve its services. See Shopify’s Privacy Policy.
- Service Providers: Payment gateways, shipping companies, IT support, analytics, and marketing partners.
- Business Partners: For advertising and promotions (with your consent or as permitted by law).
- Legal Authorities: When required by law, regulation, or legal process.
- Corporate Transactions: In case of a merger, acquisition, or sale of business assets.

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5. Cookies & Tracking

We use cookies and similar technologies to:
- Remember items in your cart and login preferences.
- Analyze traffic and improve site performance.
- Provide personalized advertising.

You may disable cookies through your browser settings, but some site features may not function properly.

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6. Children’s Privacy

Our Services are not directed to children under 13 (or the age of majority in your jurisdiction). We do not knowingly collect information from children. If you believe your child has provided us with personal data, please contact us to have it removed.

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7. Data Security & Retention

We take appropriate technical and organizational measures to safeguard your information. While no online platform can guarantee absolute security, we work with trusted providers to protect your data.

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.

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8. Your Rights & Choices

Depending on your location, you may have rights including:
- Access & Portability: Request a copy of your personal data.
- Correction: Update or correct inaccurate information.
- Deletion: Request that we delete your personal information.
- Opt-Out: Manage marketing preferences or withdraw consent for targeted advertising.
- Non-Discrimination: We will not treat you differently for exercising your rights.

To exercise your rights, please email us at labeltusha@gmail.com. We may require verification of identity before processing your request.

For rights relating to Shopify’s data use, visit the Shopify Privacy Portal.

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9. International Data Transfers

As we use Shopify and third-party services, your information may be transferred to and processed in countries outside your residence (e.g., the United States, Canada, or EU). Where required, we use lawful safeguards such as Standard Contractual Clauses.

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10. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a new “Last Updated” date. We encourage you to review this Policy periodically.

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11. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our practices, you may contact us at:

Tusha – Label Tusha
📍 South Bopal, South Bopal, Ahmedabad, GJ, 380058, India
đź“§ Email: labeltusha@gmail.com